The New Toronto 3 is the final release of Lanez's five-album contract with Interscope Records. It debuted at number two on the US Billboard 200 chart, earning 64,000 album-equivalent units in its first week. The mixtape received positive reviews from music critics and was a commercial success. The New Toronto 3 was supported by three singles: " Broke in a Minute", "Do the Most" and "Who Needs Love". The mixtape also features guest appearances by Mansa and Lil Tjay. The production on the mixtape was handled by multiple producers including Foreign Teck, Play Picasso, Supah Mario, Cassius Jay, Don Cannon and C-Sick among others. The New Toronto 3 follows four months after Lanez's prior release Chixtape 5, released as an album in a series of mixtapes. It serves as his final release with Interscope, and the third installment in the New Toronto series. It was released on Apby Interscope Records. And while at times he can crank out catchy tracks destined for the charts, most of the time, after all of the big talk, we’re left with an artist who doesn’t live up to the expectations he set for himself.The New Toronto 3 is a commercial mixtape by Canadian rapper Tory Lanez. He still craves respect and wants to be recognized by his peers and fans alike as the hip-hop and R&B savant that he thinks he is. There isn’t anything new LoVE me NOw will teach you about Tory Lanez. On “KeeP IN tOUcH,” Tory’s lack of R&B chops get exposed next to Bryson Tiller, who shows him what lovestruck and horny slow jams are supposed to sound like: “Kiss right in the street, fuck if anybody sees/Just friends/I don’t think anybody believes.” On “IF iT Ain’T rIGHt,” A Boogie Wit Da Hoodie upstages Tory by spitting a soft, melodic verse about failed murders: “Hit him in the stomach and he still did not die.” On “DrIP DrIp Drip” Meek Mill channels Young Thug with newfound melody. For a project that is supposed to be Tory Lanez’s moment, much of the best moments come from his guests, a who’s who of Hot 97 heavy hitters. The glaring issue with LoVE me NOw is how uninteresting and generic the album sounds. He doesn’t know if he wants to be a rockstar like Lil Uzi Vert or make throw-your-panties-onto-the-stage R&B like Trey Songz. His singing is mediocre, his use of Auto-Tune isn’t creative, and as a rapper he’s forgettable. In the intro to Tory’s “ DrIP DrIp Drip” music video, a reporter walks up to him and says, “Rumor has it that after you release this LoVE me NOw album you will be the greatest artist of all time,” to which Tory responds, “I am the greatest artist of all time,” right before diving into an Auto-Tune sing-rap style that half of the guest artists on his own album do better than he does. Instead, he creates some of the most generic hip-hop and R&B music of the year. There is absolutely no reason for any of this-unless Tory is secretly a Jim Henson head-it’s the Toronto-bred singer/rapper desperately trying to be different. His second studio album of the year, LoVE me NOw, is Tory attempting to cement his place in R&B’s upper echelon, but even before the first song is clicked, the album is drenched with head-scratching ideas: the tracklist is printed like a ransom note written with magazine letter cut outs (“IF iT Ain’T rIGHt”) and it features an album cover in the style of “The Brady Bunch” with a muppet version of Tory. Tory Lanez tries so damn hard at everything he does-just take a look at his painful jump shot.
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